With emails open rate over 50% on mobile and SMS read rates at 98%, it’s no doubt email marketing and text messaging are two channels every digital retailer should be utilizing to reach customers and prospects. It’s time to reach your target audience where they are actively spending their time on – their smartphones. What’s the next step? Email is a mainstay, but text messaging is rapidly evolving as a beneficial complement to email. Craft your email and SMS marketing campaigns in tandem to increase overall customer engagement.