With emails open rate over 50% on mobile and SMS read rates at 98%, it’s no doubt email marketing and text messaging are two channels every digital retailer should be utilizing to reach customers and prospects. It’s time to reach your target audience where they are actively spending their time on – their smartphones. What’s the next step? Email is a mainstay, but text messaging is rapidly evolving as a beneficial complement to email. Craft your email and SMS marketing campaigns in tandem to increase overall customer engagement.
Pros of Email marketing
91% of the audience checks their email at least once a day to filter important mails.
Email marketing returns an impressive $42 for every $1 spent which makes it an ideal investment for marketing.
59% of survey respondents say personalized and innovative email influences their online purchase decisions.
Compared to social media, Email marketing has a conversion rate of 2.3%.
25% of companies in one survey said that email marketing is one of their ideal channels in terms of ROI.
Pros of SMS Marketing
66% of the audience prefer SMS over email/call as it is an instant and convenient way to connect with the brand and get real-time information of the products and offers.
With the right approach, text messaging can help the brand sell more as SMS has a 98% open rate and 36% CTR on average.
Unlike other channels, SMS marketing is the most cost-effective and time-saving and can easily support and integrate with other channels.
Outclass personalized SMS experience can offer 55% of the audience to happily buy more products and increase customer engagement.
Shortcodes in the message can be used to simplify the response of the audience and build your database.
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